LiSEC and Cristaleria Reina: Service matters!

Interpersonal relationships and a close proximity to customers – these are Cristaleria Reina’s success factors. Over time the company developed from a little wood workshop into one of the most important enterprises of the Andalusian glass industry. Since 2002, the Spanish family company located in Montellano, close to Sevilla, belongs to LiSEC’s customer base.

Ildefonso Reina Coca, father of the current owner Ildefonso Reina, took root in the wood and glass industry as one-man-company in in the year 1958. When Reina Coca founded Cristaleria Reina in the year 1991, glass and wood each represented 50 % of the business. One year later his son Ildefonso Reina took over.

He has been working in the company since he was 16 years old. As the glass business got more and more important and developed better than the wood business, Cristaleria Reina decided in 2004 to focus exclusively on this sector. Soon the incoming orders exceeded the capacity of the production space. In 2009, the company moved from Villamartin to Montellano, where their property amounts to 80,000m2.

The cooperation between LiSEC and Cristaleria Reina started 2002, when they invested in a desiccant filling machine. The second investment was an automatic sealing plant. This machine was added to an already existing IG-line of another supplier. Soon, this one was replaced by a LiSEC product, a 3x2m IG-line.

A bending machine, intelligent warehouse with 100 positions, PKL, two six meters long cutting tables and a 5x3m KSR including washing machine followed. 2008 Cristaleria made its largest investment in LiSEC products until now: For four million euros, they bought LiSEC machines and software, so that the new production equipment was 80% LiSEC machines.

“For us, there was no alternative – LiSEC convinced us with a quality no other supplier could keep up with it”, says Ildefonso Reina. Together with LiSEC, Cristaleria Raina was the first supplier in Spain who changed the direction of their KSR in order to improve their distribution. “It was challenging but LiSEC was able to provide the perfect solution to our problem”, states Reina proudly.

When it comes to software, Cristaleria Reina counts on LiSEC too. They started with li.bar (new version: GPS.bar), a software for sash bars planning. By now they control their production with the software prod and handle the order management with GPS.order.

Idelfonso Reina is convinced of the LiSEC software products they use: “We control our whole production with prod, from the planning to the final cutting management. The LiSEC software supports us in different areas at our every-day work”.

“What matters most to us is the personal component – we count on interpersonal relations to our customers, and that's also what we value about our cooperation with LiSEC. We appreciate the After Sales Service and we are 100 % satisfied with the performance of the LiSEC employees.” -  ILDEFONSO REINA, OWNER CRISTALERIA REINA

Today, Cristaleria Reina employs 55 people and their customers are mainly from Andalusia. The proximity to their customers and personal consulting are their success factors. This strategy allowed them to weather the economic crisis in 2008.

“We focused on stable growth and we wanted to be well-known and recognized in our region”, says Javier Garcia, Sales Manager at Cristaleria Reina, about this challenging time.

The crisis disrupted their plan to add an area for glass decoration, like mirrors, colorful ornaments and engraving with sandblast technique, but this project is now again in discussion. They are also prepared for the trend towards high end glass: Their machinery park is equipped with plants for coated and energy-saving glass elements.