Date: 6 December 2012
Incorporating thermally efficient conservatory roof glass as well as modern integral side window blinds ensures the completed project has only the best in terms of innovation and style.
Ian Davis, Sales Manager at frameXpress believes that the market has taken a bold shift towards aesthetics and performance as the consumer realizes the benefits offered by high performance conservatory roof glass. Ian comments, "The innovations in performance roof glass that have been achieved over the last few years are invigorating homeowners. The look of the finished installation is not only striking but is providing substantial financial benefits to the end user. They are quickly grasping that year round use and reduced energy bills are real benefits they can pass on when the time comes to eventually move."
First generation buyers have become disillusioned with the dull, lacklustre conservatories that offer no real place to relax in due to the limitations caused by lack of temperature control. Many have used the space purely as a storage room unable to enjoy the additional space they believed they had purchased. Ian considers that there is much potential in the second generation conservatory investor as they are learning that more innovative design options are available that will enable them to use the space every day if they so desire. Insulation and noise reduction also appear to be important criteria for those looking to invest. frameXpress customers are increasingly discussing solar glare, noise reduction and year round use when making specifications.
Ian Davis comments, "The look of a finished project now is entirely different to 10 years ago and many customers are winning business on referral from homeowners because of this. Using thermally efficient glass roofing systems such as those from Ultraframe, Global and Quantal places frameXpress in a very strong position, knowing they can help customers to tempt the end user to buy again."
Ian concludes, "This particular market sector is becoming much more buoyant as dynamic design, thermal efficiency and regular usage are attractive qualities for second generation buyers who have previously been disappointed and are now inspired to add true value to their properties."
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