Eastman and Hendrick Motorsports Strike Three-Year Agreement to Feature LLumar® Window Film

Date: 26 February 2018
Source: www.llumar.com
Eastman and Hendrick Motorsports Strike Three-Year Agreement to Feature LLumar® Window Film
Photo source
www.llumar.com

Date: 26 February 2018

Eastman Performance Films, LLC has joined 12-time NASCAR Cup Series champions Hendrick Motorsports as a primary sponsor of driver Alex Bowman and the No. 88 Chevrolet Camaro ZL1 team in the premier NASCAR Cup Series through 2020.

The sponsorship, featuring the LLumar® brand of window film and paint protection film, was announced today at Eastman’s Elite Dealer Conference in San Diego.

Eastman will be a primary sponsor of Bowman, 24, for one race in 2018 and two races each season in 2019 and 2020. The three-year agreement includes associate sponsorship of the No. 88 team in all non-primary events throughout the Cup Series season. In addition, Hendrick Motorsports will utilize LLumar products on all Chevrolet Camaro ZL1 race cars across its entire four-team stable.

“We are pleased to partner with Hendrick Motorsports and everyone involved with Team 88,” said Darrell Reed, Eastman Performance Films’ sales and marketing director. “As a new sponsor, we see tremendous business-to-business potential and countless opportunities to introduce LLumar to millions of fans. The chance to work with a championship organization and a talented young driver like Alex is exciting for our company and our dealers.”

Fresh off winning the pole position for the 60th running of the Daytona 500, Bowman is in his first season driving the No. 88 Chevrolet Camaro ZL1 full-time for Hendrick Motorsports. The Tucson, Arizona, native is a lifelong auto enthusiast who works on and customizes his personal cars.

dedicated landing page has been designed for consumers to learn more about the sponsorship and LLumar window film and paint protection products. We’re just getting revved up. It’s going to be a great ride.

© 2018 Eastman Performance Films, LLC. Product brands referenced herein with a ™ or ® symbol are trademarks of Eastman Chemical Company or its subsidiaries.  All other trademarks are the property of their respective owners. © 2018 Hendrick Motorsports, LLC. The name, likeness and signature of Alex Bowman and the likeness of the #88 LLumar Chevrolet Camaro ZL1 are used with permission of Hendrick Motorsports, LLC.

600450 Eastman and Hendrick Motorsports Strike Three-Year Agreement to Feature LLumar® Window Film glassonweb.com

Others also read

Glass for Europe, FEVE, FERVER, and Kuraray co-publish a joint statement to support the mandatory dismantling of automotive glass in the future EU End-of-Life Vehicles Regulation (ELVR).
The call for abstracts is now open, and submissions are due January 22, 2025.
World of Glass 2025 is ready to surprise its exhibitors and visitors with new sections and an expanded conference programme.
Registration is now open for the Fenestration and Glazing Industry Alliance (FGIA) 2025 Annual Conference, taking place February 17-20 in Orlando, FL, at the Hyatt Regency Orlando.
The FGIA has announced its 2025-2026 schedule of conferences and regional events, starting with the Annual Conference.

Add new comment

From industry

İçmeler Mah. D-100 Karayolu Cad. No:44A,
34947 Tuzla,/İstanbul
Turkey

Ottergemsesteenweg 707-Zuid
9000 Ghent
Belgium

NEWS RELATED PRODUCTS