Carl F Groupco service attracts new Sales Director

In his previous post as Sales Director for Birchwood Price Tools (BPT), part of the Travis Perkins group, Paul developed a number of major brands including Scruffs, Defender and Rhino: while leading a successful team, turnover during his 18 years employment with BPT increased from £3m to £50m.Paul will be active in working with the sales team to support the company’s ambitious plans for continued growth and market development.Commenting on his move to Carl F Groupco, Paul Simpson said:

“The commitment to service at Carl F Groupco is nothing short of phenomenal: the whole company is engaged, each and every member of staff pulls out all the stops to supply full delivery orders placed before 4pm next day. I can honestly say that I have never witnessed this passion for performance from a supplier organisation.

“There is no complacency at Carl F Groupco – service values are at the heart of the organisation and these have been a significant contributor to the company becoming a major player in the UK hardware industry.

“The sales team is a significant asset to the organisation – with six members of staff in double digit years of service, product knowledge is extensive but enthusiasm hasn’t waned. Like the rest of the company, the sales team is highly responsive - they go the extra mile providing guidance and support to customers.”

At Carl F Groupco, Paul heads a sales team of 14 people including field personnel, internal sales and Product Managers. Activities encompass Carl F Groupco’s hardware sales and Carl F direct, the organisation’s specialist tools and accessories division.