Government commits £45M of funding to kick-start UK housebuilding

The funding – allocated by central government to help boost Britain’s housebuilding industry, will be distributed to 79 projects from Newcastle to Plymouth. The aim is to support local councils in completing the necessary infrastructure work to unlock viable council-owned land and the building of 7,280 new homes.

The investment into the Land Release Fund is designed to help local councils open up enough council-owned land to build 160,000 homes by the end of the decade and support the Government’s pledge of building on average 300,000 homes every year by the mid-2020s.

Projects already set to benefit from the funding include a site in Paignton, Devon where 200 homes are set to be built, in addition to a strategic council-owned site in Lancashire which will unlock over 300 homes.

“This is fantastic news not just for housebuilders, but for stretched local councils who now have the funding in place to complete any necessary works to re-purpose dormant land for housing,” comments Jade Greenhow, General Manager at Insight Data.

“With the funding now earmarked and councils already preparing sites for development, it’s important that businesses within the fenestration and building products industries ramp up their marketing to avoid missing out on this incredible demand.”

“By creating a high-impact, professional campaign through email marketing or direct mail, product manufacturers, fabricators and installers can get in contact with housebuilders, developers and even architects and effectively promote their products and services before specification or any work takes place.”

Insight Data is the leading provider of prospect data and market intelligence for the fenestration and wider construction industries. Using pioneering real-time data, Insight provides up-to-date business information, contact details and even credit ratings for over 60,000 potential customers.

Through their five key databases, the firm provides information on housebuilders, local builders, main contractors, architects and businesses within the glazing industry.

Accessed through Salestracker, Insight Data’s ground-breaking online prospect database, CRM system and integrated email marketing platform, their unrivalled data can be segmented into respective regions, allowing users to target prospective customers and partners within their region, the area of an upcoming project or nationally.