Bison Frames Successfully Showcases Genesis at Harrogate HBR Show

“With any exhibition, you’re there to generate leads and increase sales,” says Mark Tetley, Director of Bison, “but the Homebuilding & Renovating Shows are a bit different for us. They provide an opportunity for us to raise more awareness amongst installers and housebuilders of the expanding Genesis Collection of PVC-U and aluminium windows and doors. They’re also a fantastic place to produce sales leads for our Genesis Installers from homeowners who are ready to buy and appreciate the attention to detail that only Bison can offer.

“We always strive to do things properly at Bison – we manufacture high quality products with added value in every detail, we deliver these high-end products with excellent service and aftercare and do everything we can to help our installers sell more and make more money. We support our customers with the Genesis Collection website and retail product brochures and as is always the case at Bison, we take things a step further and invest in exhibitions to generate sales opportunities for our partner installers. The series of HBR shows always prove to be a big success for us and this Harrogate show was no different.”

“We had genuine interest across the whole Collection during the course of the show,” adds Martyn Howarth, Director of Bison, “and the latest additions to the collection, Genesis Entrance and Genesis Entrance Touch composite doors proved particularly popular.

Aluminium windows and doors are also still a great pull as homeowners continue to seek for a more ‘architectural’ look to their homes. With the range of PVC-U and aluminium windows and doors we now have to offer, and the way we manufacture them to such a high standard, we can demonstrate solutions for every kind of property from the most traditional listed cottages to the most modern of townhouses.

“The Harrogate show was another huge success and whatever the property style the many visitors were looking to build or renovate, people coming on to our stand were interested to see the quality of finish we can achieve with our Graf Welder and the attention to detail we are able to realise with our in-house experience and expertise. The work doesn’t stop here though, we’ll be spending the coming months following up on leads from the show to ensure our installers get the very best results from our presence at this exhibition.”