Vitrum: Promotional tools available to Exhibitors

A summary of the tools can be found in the Vitrum brochure at www.vitrum-milano.com/sito/wp-content/uploads/2017/01/PresentazioneServiziVitrum_GB.pdf

The Italian market: government incentives for the purchase of new machinery in 2017

Thanks to the Government incentives, 2017 is the best year to update Italian machine inventory.

With the New Sabatini, SuperAmmortamento, IperAmmortamento and Tax Credits for Research and Development, Italian businesses can now take advantage of financial instruments to make the purchase of new machinery more accessible.

2017 is a special year for the Italian market, extremely attractive for the manufacturers of machinery, accessories and special products for glass processing.

Seminars

In-depth seminars for industry professionals on various topics of general and specific interest will be held during the four days of the Exhibition. They are a unique opportunity to keep one’s finger on the pulse of local and global conditions, in both technology and the market.

• October 3, 2017: Seminar “Incentives for updating Italy’s machine inventory” – a meeting intended for the Italian market – offers an in-depth analysis of the tools available for the purchase of new machinery
• October 4, 2017: Seminar “Technological innovations in glass processing” – a Seminar open to all Exhibitors to introduce their innovative technologies on display at Vitrum 2017 (contact the Vitrum Secretariat for additional information and reserve a spot for the presentation)
• October 5, 2017: Seminar “Glass products for building construction” – valuable insights for trade specialists, architects/designers and industry professionals

E-contact App

All Exhibitors have free access to the e-contact app to keep a record of visits to their stands.

The application runs even without an internet connection but, when the terminal is on line, it is possible to have real-time access to Visitor registration data and make note of it.

Exhibitors can access their page and download the summary file of visitors in Excel format at any time.

The file includes the date and time the visitor badge was scanned and the personal/business data provided by visitors during registration.

e-contact is an essential tool for Sales Managers, available at no charge to our Exhibitors.

Matchmaking system

Vitrum offers Exhibitors and Visitors an innovative service to enhance and optimize business opportunities during the four days of the Show.

Thanks to the MatchMaking platform, trade professionals can search the product categories they are interested in for Exhibitors with stands at the show, explore new opportunities and set up meetings.

This tool allows Visitors to make the most of their time during their visit to the Fair and Exhibitors can create an appointment calendar that allows them to improve interaction with their contacts.

App Vitrum 2017

With the new, official Vitrum 2017 app, it’s possible to have at your fingertips all the information your need for your visit to Vitrum (hours, services, how to get here, …), search Exhibitors by company name or product category; navigate the pavilion map and find out about scheduled events.

Communication, promotion and image

• Print catalog
• Inclusion in the print catalog: every Exhibitor is entitled free-of-charge to a listing in the Vitrum print catalog containing basic information about the company and its products
• Bookmark: Exhibitors can maximize their visibility through a bookmark that will be inserted in the print catalog (on rotation basis). An extra tool to effectively promote your brand
• Advertising: Exhibitors can purchase one or more pages of advertising in the print catalog
• On-line catalog
• Inclusion in the on-line catalog: each Exhibitor is also entitled free-of-charge to a listing in the on-line Vitrum catalog, containing basic information about the company and its products, and the option of including two photographs
• Premium listing: given the popularity of the on-line catalog, it is now possible to increase your visibility by purchasing a Premium package that includes your logo and three additional photographs as part of the Exhibitor listing. The catalog is available for 24 months after the conclusion of Vitrum, making it a real, true index of the top international manufacturers of machinery, plants and systems, special products and accessories for glass processing
• Banner: Exhibitors can purchase a rotating promotional banner in the on-line catalog for a period of 3 months
• Pavilion map
• Advertising: the pavilion map is especially popular with Visitors, who receive a free copy when they enter the Fair. Exhibitors can increase their visibility by inserting the company logo or purchasing a banner or ear space
• Social media channels
• Vitrum’s social media channels (Facebook and Twitter) are information tools that are extremely popular with industry professionals and they are available to Exhibitors to highlight their technologies and products on display at the show. The packages include 3 Facebook posts and 3 tweets on Twitter, on dates and times that are scheduled in advance to ensure maximum sharing and visibility of the contents
• Posters
• Fiera Milano Media offers its customers a unique visibility opportunity through the hanging of posters, also using the digital signage model, programmable inside the Fiera Milano Rho fairgrounds during the days that Vitrum takes place. Exhibitors can access the vast array available at special rates by contacting the Vitrum secretariat
• Pigeon-hole: Exhibitors can ensure the availability of a Pigeon-hole at the Press Center for distribution of promotional materials to the international press

The advantages of Vitrum 2017

• Reduced rates, more economical than the other leading industry trade shows
• On-line registration: Exhibitors can apply to participate by completing the on-line application form; the wizard will walk you through the various participation options 
• Free Exhibitor Badges: Exhibitors can download their entrance badges free of charge and print them from their devices
• Unlimited customer invitations: Exhibitors have access to an unlimited number of invitations to send by mail to their customers and contacts
• Turnkey solutions for new Exhibitors: New Exhibitors can choose from two especially advantageous turnkey options to experience the quality of Vitrum 2017. Choice is between a 12 sq.m and a 24 sq.m shell scheme stand featuring an excellent price/quality ratio.
• Discount on additional sq.m over those occupied in 2015: Exhibitors who participated in Vitrum 2015 can take advantage of a 25% discount on the cost of additional square meters. Participating in Vitrum is even more cost-effective!
• Free Wi-Fi inside the pavilions: the entire exhibit area is covered by wi-fi.
• 1 free parking place: each exhibiting company is guaranteed one parking space inside the Fairgrounds. Additional parking spaces can be purchased on the Fiera Milano website.
• 1 free copy of the print catalog and on a USB key: each Exhibitor will receive a copy of the Vitrum 2017 print version of the product catalog and a USB key catalog that can be viewed off-line.
• Basic stand cleaning and electric supply included
• Special hotel rates www.vitrum-milano.com/en/travel/
• Invitation letters for Visas: interested companies can contact the Vitrum Secretariat to receive invitation letters for issuance of Visas