Vitro Architectural Glass adds online trademark and logo usage guidelines

Vitro Architectural Glass (formerly PPG Glass) has launched an online “Trademarks” page at vitroglazings.com that enables customers to download authorized artwork for logos, logo usage guides and trademarks attribution rules for popular Vitro Glass products and services for use in their own marketing materials.

The new portal includes links to download individual logo and trademark usage guides for Solarban® solar control low-e glass, Sungate® low-e glass, Starphire® and Starphire Ultra-Clear® glass, Intercept® and Intercept Corner+® spacer systems, and the Vitro Certified™ network of glass suppliers. Each guide contains the identity standards, legal restrictions and rules of attribution for referencing Vitro Glass products and services in news releases, brochures and other types of print and electronic communications.

There also is a form for requesting electronic artwork for Vitro Glass logo files. Set up in a “self-serve” format, the form lets visitors quickly select the Vitro product logo files they need in a variety of formats and file types.

Robert Struble, manager, brand and communications, Vitro Architectural Glass, said the web portal was created to help customers promote their relationship with Vitro Glass.

“As Vitro Glass continues to rebrand and make the transition from PPG Glass, we’re seeking innovative ways to make it easier for glass fabricators and window manufacturers to build on the equity of our product brands, which are among the industry’s best-known and most-trusted. Proper use of our logos and trademarks also gives our customers’ customers the confidence to know that they are purchasing genuine Vitro Glass products.”

To view the Vitro Architectural Glass Trademark Usage Guidelines, go to http://www.vitroglazings.com/en-US/Trademarks.aspx.