Italian companies enjoy sensational success at China Glass

China Glass 2017 opened its doors on May 24th at the new China International Exhibition Centre trade show hub in Beijing. Marking its 28th edition, this year the event occupied a surface area of 100,000 square meters, spread over 8 pavilions.

Forty-thousand visitors from 70 countries participated in this landmark event for the Asian market of the global glass industry.

Lively interest in the 30 companies in the Italian delegation - that occupied 1,000 square meters of space - was apparent from the moment the exhibition opened its doors.

Thanks to the valuable, ongoing support of ITA (Italian Trade Agency), the GIMAV contingent received considerable attention by the group of local and overseas authorities who lingered at length inside the Italian pavilion.

The many Italian-made machines displayed by the participating companies were an effective magnet, drawing countless visitors to the area.

Amedeo Scarpa, director of the ITA Beijing office, interacted at length with the Italian exhibitors, further demonstrating the added value the Agency provides to Italian firms in the global market.

Data from the GIMAV Study Center indicate that China is an increasingly attractive market for Italy’s glass processing machines, plants and systems, special products and accessories, with penetration on the rise throughout Asia.

In 2016 China was Italy’s third-ranked export market with an impact of 8.41% on global turnover. This was a marked increase over 2015, when it was the fifth-ranked market with a 6.23% share.

Especially telling is the improvement in the Flat Glass processing segment, where the share rose from 0.42% in 2015 to 5.70% in 2016. Also on a rising trend are Hollow Glass exports climbing from third place with an 8.99% share, to second place at 10.04%.

A growing number of Chinese glass professionals have discovered the performance, lifecycle cost, technological innovation and after-sales advantages of Italian-made machinery and how they continue to stand out on the international arena in terms of reliability, solutions customized to meet the specific needs of the customer and their highlevel technological content.

The Italian companies displayed their top-of-the-line products front and center on the Chinese stage. In fact, many stateof-the-art innovations were exhibited by the GIMAV Group participants, proof that the industry is constantly on the cutting edge qualitatively and quantitatively.

In anticipation of bringing together once again the international world of glass in Milan from October 3rd to 6th for Vitrum 2017, the next appointment on the calendar is GlassBuild America 2017, where GIMAV will be on hand with a group stand of more than 750 square meters.