Date: 12 May 2014
Demand and knowledge for home improvement products is increasingly being driven by consumers who now have easy instant online access to products and information.Freefoam has seen a significant increase in searches for the Fortex range with cladding terms fast becoming one its most popular search terms. This interest and increase in traffic is also converting in to stock and installation enquiries.
Ricky Lovell from Precision Roofline, supplied by Prestige Plastics in Evesham commented “As Freefoam Registered Installers we recently picked up on a Freefoam enquiry with a brief to replace traditional hanging tiles for a more contemporary look using the Fortex cladding . We found the product easy to fit, light to handle and it certainly transformed the frontage of the clients home. The work has opened up a new side to our roofline business and we’ve subsequently carried out several more similar projects for other residents in the area who like the look and can see the benefits of using a hard wearing low maintenance cladding. We are now actively promoting the range to existing and new customers, using the product to grow our business”
Fortex® cladding features an attractive textured wood effect and comes in a range of subtle contemporary colours, available in weatherboard and double plank formats. Designed to make storing, handling and fitting quick and easy, the weatherboard cladding weighs just 3.15kg per 5 metre board - four times lighter than cement fibre board. Fortex also comes with significant environmental credentials with the Building Research Establishment’s (BRE) ‘Green Guide To Specification’ giving PVC cladding an A+ rating when fitted with standard insulation products.
Colin St John, General Manger commented “Manufacturing new innovative products is what Freefoam is all about. The Fortex cladding range is a good example of how stockists and installers can easily increase their product offering and extend their business to meet new consumer demands.”
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