Diamon-Fusion International (DFI) Receives Presidential Award for Export Successes

U.S. Secretary of Commerce Penny Pritzker today presented Diamon-Fusion International with the President’s “E” Award for Exports at a ceremony in Washington, DC. The President’s “E” Award is the highest recognition any U.S. entity can receive for making a significant contribution to the expansion of U.S. exports.

“Diamon-Fusion International has demonstrated a sustained commitment to export expansion. The “E” Awards Committee was very impressed with Diamon-Fusion International’s innovative surface coating technologies. The company’s steady growth in export sales was also particularly noble. Diamon-Fusion International’s achievements have undoubtedly contributed to national export expansion efforts that support the U.S. economy and create American jobs,” said Secretary Pritzker in her congratulatory letter to the company announcing its selection as an award recipient. 

Since 1997, Diamon-Fusion International (DFI) has been making people's lives easier and more beautiful by developing, manufacturing and distributing protective coatings, application machinery and restoration products for architectural and transportation surfaces such as glass, granite, tile, porcelain and quartz.

Headquartered in Southern California, DFI holds patents and patents-pending worldwide and has a global sales and distribution network spanning North, Central and South America, Europe, Asia, South Africa, Australia and New Zealand.

“When DFI started doing business almost 20 years ago, expanding our product line into a global market had always been a vision of our executive team,” said Adam Zax, CEO of Diamon-Fusion International. “However, we didn’t imagine it bringing us this far. Since establishing our first account in Italy about 15 years ago, DFI has expanded into 20 other countries, spread across 6 continents and exporting now accounts for close to 40% of total sales. Had we found the U.S. Commercial Service back then, instead of just a few years ago, we’d likely be even bigger and broader, or at the very least better streamlined logistically. Our international presence has become key to our global business and we are truly honored to accept the “E” Award.”

In 1961, President Kennedy signed an executive order reviving the World War II “E” symbol of excellence to honor and provide recognition to America's exporters. Today, Secretary Pritzker honored 123 U.S. companies with the President’s “E” Award for their outstanding work to reduce barriers to foreign markets and to open the door to more trade around the world.

In 2015, U.S. exports totaled $2.23 trillion, accounting for nearly 13 percent of U.S. GDP. Nationally, exports contributed to the U.S. economy, supporting an estimated 11.5 million jobs.

U.S. companies are nominated for the “E” Awards through the Department of Commerce’s U.S. Commercial Service office network, located within the Department’s International Trade Administration, with offices in 108 U.S. cities and more than 70 countries. Record years of successive export growth and an applicant’s demonstration of an innovative international marketing plan that led to the increase in exports is a significant factor in selecting the winners.

For more information about the “E” Awards and the benefits of exporting, visit www.export.gov.



Contact: Syndi Sim, Marketing Director at ssim@diamonfusion.com