Yokohama Tire Corporation Introduces New Interactive Glass Windows at LA Auto Show

Date: 14 November 2011
Source: http://www.whowon.com

Date: 14 November 2011

FULLERTON, Calif. -- Ever wonder how under-inflation or over-inflation affects a tire exactly? Or how misalignment can cause a tire to wear prematurely? Consumers visiting Yokohama Tire Corporation’s exhibit in the West Hall of the Los Angeles Auto Show (November 18-27) can now find out in an engaging manner with the launch of the tire company’s interactive glass windows.

When we set out to advance tire education at the LA Auto Show this year, we wanted to immerse consumers in a fun, yet unique experience,” said Alan Holtschneider, Yokohama manager, advertising, promotions & events. “Our new interactive glass windows provide just that by further taking advantage of current haptic technology. Similar to the Yokohama Tire Explorer iPad app, users are able touch the screens, provide input, and move images around to learn about tires – but this time they are doing it on 4’ x 8’ glass windows, similar to the ones showcased in the movie, ‘Minority Report’. We’re confident that consumers will find them educational as well as entertaining.”



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