Pilkington: Activ Earns Effectiveness Award

Date: 12 December 2007
Source: Pilkington

Date: 12 December 2007

Presented at this year's IPA - Institute of Practitioners in Advertising - Effectiveness Awards, the Bronze award pays tribute to the 360 per cent sales increase achieved since launching its Activ tv, print and new media campaign in 2006.

Household names such as Coca Cola and Weetabix also received Bronze awards at the same event.



The award went to the whole of the 'Pro-Activ' team, which includes the Pilkington sales and marketing staff together with their advertising agency BJL. It recognised the impeccable working relationship between the two companies, allowing the implementation of an integrated communications plan which successfully raised awareness amongst consumers and promoted engagement and commitment from the trade.



"This is a very prestigious award and we were up against some extremely stiff competition," said marketing communications manager Julia Berkin.  "I would like to take this opportunity to thank all parties who have worked so hard to ensure the success of Pilkington Activ."

600450 Pilkington: Activ Earns Effectiveness Award glassonweb.com

See more news about:

Others also read

NSG Group is pleased to announce that Pilkington United Kingdom Limited, part of NSG Group, intends to use green hydrogen at its site and scale its production of low carbon glass from 2027, under pioneering new plans with Grenian Hydrogen.
Pilkington Nederland BV has recently taken a significant step forward in quality assurance by incorporating the Sparklike Laser Portable™ into their production process.
The Annual General Meeting of BV Glas (Bundesverband Glasindustrie) has elected Christian Quenett its President for the next two years.
FGC Group is expanding its presence in the glass market by acquiring Pilkington Glass Russia, STiS Group, and other assets of the NSG Group in Russia.

Add new comment