New history with LiSEC faces

Date: 9 July 2014

LiSEC presents its new communication concept - co-workers are the models and brand ambassadors. LiSEC has recently revealed its new image in the media and at international exhibitions.

The name LiSEC forms the basis for the campaign: Each letter stands for a core value of the Lower Austrian company.

Othmar Sailer, CEO of the LiSEC Group: "The brand core has been carefully formulated. We stand for Lifecycle, Innovation, Service, Experience and Competence – characteristics that can be derived from everything that we do."

The new LiSEC image campaign focuses not only on products, but also on people: Specifically LiSEC employees. "Of course we earn our money from machinery and software", says Filip Miermans, head of corporate communication. "However, great people - our employees - stand behind this." It is important to LiSEC to present the people behind the brand, which is why the company has refrained from commissioning a modelling agency. Instead, it is colleagues that stand in front of the camera. They are now the stars of the campaign. "As such, employees have become our brand ambassadors. The campaign is unique and has a highly authentic feel, because every subject depicts an employee who is familiar with our values. And it has been great fun producing the campaign with our colleagues," Miermans continues.