Date: 14 August 2006
GlassKote USA, LLC, a joint venture with GlassKote Australia, has spent the past year introducing the product to the USA and Canada, and establishing a distribution program that meets North American needs.“We recognize that each country has its own requirements for running a successful business like GlassKote™, and you just can’t do that from one centralized location” says Aleksandar Vasiljevic, who heads Marketing for GlassKote Australia. “Aside from product issues and regulatory concerns which are very specific by country, there is a unique business culture in each area of the world demanding a different marketing approach, training and business structure.”Instead of trying to drive global business from Australia, GlassKote has established separate in-country importers / master-distributors. All global partners benefit from the wealth of experience and track record that the GlassKote brand delivers.The basic GlassKote process was invented over 35 years ago and is the only glass color-coating with this kind of track record. Based on GlassKote’s success, other coatings have been recently introduced to try and capitalize on the opportunity. “We have copy cats”, says Aleksandar Vasiljevic, “and that’s ok. We view it as a sign of the market strength and opportunity. To our benefit, we have the only coating that has a long-term track record and 35 years of know how. Buyers need to be aware that many upstarts are not using products designed for glass and their coating won’t come with a 10-year guarantee, and is likely to peel or crack over time.” GlassKote USA has created a turnkey approach to the application business, with an in-depth training program and lots of help for the business startup. The company also operates an application business of their own so they can bring real-world experience and results to potential applicators. While still in the early stages of developing the application channel, the company is pleased to have signed applicators across North America, and plans on continuing that process over the next 5 years to comprehensively cover the marketplace.GlassKote Australia will be attending Glass Build America in September at Las Vegas to meet the North American applicators that manufacture GlassKote decorative products in their local territories. “We can’t wait to meet all the GlassKote applicators in the US. Our US/Canadian Distributor has just taken the ball and run - they’ve established GlassKote as the number one decorative coating and their ‘green’ approach has made them a formidable choice in colored glass technology”, says Aleksandar Vasiljevic.GlassKote Australia PTY LTD announces the establishment of more than 11 applicators in North America, covering the continent from coast-to-coast. GlassKote USA, LLC, a joint venture with GlassKote Australia, has spent the past year introducing the product to the USA and Canada, and establishing a distribution program that meets North American needs.
“We recognize that each country has its own requirements for running a successful business like GlassKote™, and you just can’t do that from one centralized location” says Aleksandar Vasiljevic, who heads Marketing for GlassKote Australia. “Aside from product issues and regulatory concerns which are very specific by country, there is a unique business culture in each area of the world demanding a different marketing approach, training and business structure.”
Instead of trying to drive global business from Australia, GlassKote has established separate in-country importers / master-distributors. All global partners benefit from the wealth of experience and track record that the GlassKote brand delivers.
The basic GlassKote process was invented over 35 years ago and is the only glass color-coating with this kind of track record. Based on GlassKote’s success, other coatings have been recently introduced to try and capitalize on the opportunity. “We have copy cats”, says Aleksandar Vasiljevic, “and that’s ok. We view it as a sign of the market strength and opportunity. To our benefit, we have the only coating that has a long-term track record and 35 years of know how. Buyers need to be aware that many upstarts are not using products designed for glass and their coating won’t come with a 10-year guarantee, and is likely to peel or crack over time.”
GlassKote USA has created a turnkey approach to the application business, with an in-depth training program and lots of help for the business startup. The company also operates an application business of their own so they can bring real-world experience and results to potential applicators. While still in the early stages of developing the application channel, the company is pleased to have signed applicators across North America, and plans on continuing that process over the next 5 years to comprehensively cover the marketplace.
GlassKote Australia will be attending Glass Build America in September at Las Vegas to meet the North American applicators that manufacture GlassKote decorative products in their local territories. “We can’t wait to meet all the GlassKote applicators in the US. Our US/Canadian Distributor has just taken the ball and run - they’ve established GlassKote as the number one decorative coating and their ‘green’ approach has made them a formidable choice in colored glass technology”, says Aleksandar Vasiljevic.
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