Freefoam see sales of Fortex Cladding increase by 40%

This year Freefoam has worked with local PVC stockists and builders merchants to promote the range, using traditional point of sale materials, trade counter displays and literature to generate interest.

Freefoam stockist C & A Plastics in Gillingham and London have seen a growth in sales. Craig Rock, Branch Manager, explained “We’ve found that the Fortex cladding is a product that sells well when visible. We’ve created an eye catching display at our trade counters featuring the full range of colours and the embossed texture which instantly attracts customers. We also promote the range through our trade catalogue and our website and have seen sales increase across our customer base from builders and property developers through to homeowners for DIY projects. It makes an ideal replacement to the standard white PVC shiplap cladding for dormer windows and external cladding as well as offering a low maintenance alternative to wood. Argyl Brown is our most popular colour followed by Sand.”

Fortex® is a range of innovative exterior cladding products that couple the benefits of low maintenance PVC with an authentic embossed wood effect finish available in double shiplap or feather edge weatherboard profile. The range is available in a wide range of subtle ‘heritage’ colours from Pale Gold to Colonial Blue and Storm Grey. Manufactured to stand the test of time, the white products are eligible for an impressive 20 year guarantee and the colour boards for 10 years, both backed by Freefoam’s environmentally friendly lead free formulation.

PVC cladding offers a sustainable solution. Fortex comes with significant environmental credentials with the Building Research Establishment’s (BRE) ‘Green Guide To Specification’ giving PVC cladding an A+ rating when installed with standard components. Colin St John, UK General Manager commented “Fortex cladding has been a real success story for us this year. It’s attractive finish, ease of fitting and ultra-low maintenance qualities make it the ideal alternative to standard PVC or wood cladding providing the perfect solution for both construction professionals and DIY enthusiasts. The ‘New England’ look is very popular at the moment meaning our customers can capitalize on increased consumer demand”