Emplas launches new ‘all-in-one’ brochure

The Complete Collection, is a comprehensive guide to Emplas’ entire product offering from entrance doors and windows to orangeries and conservatory hybrids. 

Tried and tested as part of a development phase with sales representatives from T&K Home Improvements, Emplas own retail business, it’s been developed to give homeowners access to information that they need to make the right product choice for their individual property. 

This includes quick reference guides to energy efficiency including WERs and U-values and home security, to easy to understand explanations of everything from door performance to self-cleaning glass. 

Emplas offers one of the UK’s most extensive product ranges encompassing, casement windows, tilt-and-turn, fully reversible and sash windows, composite doors, bi-folding and patio doors. 

Emplas is also one of the largest distributors in the UK of the Ultraframe conservatory roof portfolio, which now includes the Livin’ Roof and Ultra Roof 380 solid roof systems. 

John Leary, Sales and Marketing Director, Emplas said: “Our model is about making it as easy and as simple as possible for installers by taking care of product supply so that they can take care of their own businesses. 

“The Complete Collection brochure provides them with a retail brochure, which walks prospects through a complete product offering but importantly, which also gives them context and the technical explanations that end-users need to make informed choices about which products are right for their home.” 

Emplas’ core offer is built around Profile 22’s Optima. With fully sculptured, chamfered and flush options available, the system has been developed to tap into increasingly discerning end user demand for enhanced aesthetics.

A six chamber outer-frame and five chamber sash, mean the 70mm system achieves U-values as low as 0.8W/m2K and an A++ WER. With 24-44mm beading. Improved sealing with a 10mm cover, a 35 per-cent increase in hardware retention through local thickening, plus a wider colour and foil offer, make it a highly competitive retail proposition.

“The Complete Collection was developed with input from our own retail sales people within T&K Home Improvements, which we see as being very important”, Leary added.

“We know how good Optima is and we know the appeal of the new flush casement and the reach of foils but as with everything in retail, you need to be able to communicate that effectively to the end-user. If you don’t get that message right it doesn’t matter how good your product or service offer is, you’re not going to win business.

“In common with everything else that we do as part of our customer support programme, we have trialled The Complete Collection through T&K, taking the guess work out of delivery so we know it’s going to work for our customers.”