Vitrum 2013 Preview

In order to live up to and underline what that well-known Italian style is all about, the presentation of Vitrum 2013 was celebrated in Dusseldorf with an evening in a prestigious Italian restaurant.Attending the event were the international press and managers from leading Italian companies that are Gimav members. The spirit of the evening was, as usual, well interpreted by Vitrum’s President Dino Fenzi, who was optimistic about the upcoming exhibition from the very start: “We are very confident about Vitrum 2013, because we are sure that the leading-edge technology on show will be very successful, and for this very reason the commitments made by companies to source more advanced and bespoke solutions for the final customer will be rewarded with important business opportunities. A special thank you goes to the press for giving the right degree of visibility to this highly specialized and qualified sector of glass processing. This is an important slice of Made in Italy production”.

Throughout the history of Vitrum, this biennial event has always generated very high expectations, with its high exhibitor and visitor attendance even during the toughest years of the economic meltdown, and growing numbers of overseas trade people whose focus is sharpened on new products and the undisputed quality of the offerings. Even in 2011, after the extremely difficult 2008-2009 period, the exhibition attracted 3.3%  more visitors from other countries. All were keen to get a first-hand view of the innovations that the 500+ exhibiting companies had been able to introduce in a sector which, put hard to the test by the international downturn, continues to be one of the most vital of all.

This same vitality will be echoed again at the next exhibition, the 18th, and will be even more important because this long meltdown is still with us and is actually even making its effects felt in the part of the world that has being posting amazing growth rates over the past decade. In fact, now that we have practically grown used to these difficulties, it has become very clear that the  healthier companies are driving to innovate, and these companies will be the ones to benefit the most versus their competitors when the economy starts to pick up again. A direct example will be in the exhibition’s three traditional areas, Vitrum Flat Glass, Vitrum Hollow Glass and Vitrum Energy, where the role of glass as one of the key players of the green economy will be confirmed.

One of the most successful things about the last Vitrum was definitely the Vitrum Gourmet Festival: this positive experience will be repeated with a special event that is all about good taste and, as we stated before, the Italian style.

The only exhibition perhaps that is able to pair the most sophisticated glass processing technology with that warm and vital joie di vivre so well.