Real Aluminium shows off extended range in new showroom

The new 88m2 showroom in Stonehouse, Gloucestershire, is the first of its kind to be totally dedicated to the entire REAL Aluminium range of products – the widest collection in the industry.

The latest in a string of resources that REAL Aluminium has invested in for customers, the showroom displays the complete range of products from REAL – aluminium windows, sliding patio doors, residential doors, bi-folding doors, French doors, roof lanterns and Flat Rooflights. The showroom also features the new Virtu-AL aluminium effect composite door, which will be added to the REAL range in 2018.

The new showroom is available exclusively to REAL Aluminium customers to demonstrate the REAL range of products to homeowners. This is an enormous advantage for those installers who do not have their own showroom to display products in.

Gareth Thomas, Customade Group’s sales director, explains: “REAL Aluminium is one of the industry’s fastest growing brands and we’ve achieved this fantastic success because we are committed to supporting our customers. We know it’s crucial to provide them with everything they need to help them promote and sell aluminium and ultimately deliver results for their businesses.

“This showroom is part of our commitment to customers, enabling them to see and compare full-sized products in one place and appreciate their quality. The essence of REAL Aluminium is about helping installers to grow with confidence and this showroom helps them to get to know and understand the products and ask any questions about them.

“It’s also a brilliant sales tool for our installers to show off the collection of products. We know that homeowners are prepared to travel for this kind of purchase and we anticipate that a lot of installers – even those with customers who are slightly further afield – will benefit from it.

“The showroom is at our dedicated 35,000ft2 REAL Aluminium factory and you really get a sense of the pace of manufacturing that goes on there. Even though we only moved into the factory last year, we’ve already far exceeded forecasts and expanded our operation. That’s a clear indicator of just how incredible the demand for REAL Aluminium is!”