Peter Hinsen is Edgetech Europe’s new Sales and Marketing Director

He has lengthy experience in the building trade and, in his previous position at a leading company supplying adhesives and sealants, was responsible for sales in various European market regions. Edgetech, where he will be continuing his predecessor’s successful work, will now have access to the sales experience and trade know-how he has acquired over the years.



“Intensive customer contacts are extremely important, and I shall be promoting them personally as a means of supporting our sales managers,” says Peter Hinsen. “In addition, Edgetech pursues a policy of cooperating closely with system partners, including manufacturers of machinery, and I intend to maintain and deepen these and other forms of cooperation as well.”



Competent market presence and customer proximity are factors that Peter Hinsen regards as very important; his activities will therefore be based on Edgetech’s existing sales network in Europe. For all concerned, the target is to strengthen and develop the company’s market position. Another ongoing task is to locate new market partners. The prospects are favourable, since Edgetech’s ‘Super Spacer’ complies with the latest energy saving regulations, and the ‘warm edge’ will be used increasingly for heat-insulating glass and in high-quality windows or glazed areas.



Peter Hinsen plans to retain most aspects of the current market strategy. He will be giving definite priority to expansion and further development of merchandising activities, which in turn are not possible without targeted marketing. “Being present at exhibitions all over Europe is an element in our marketing mix to which I attach great importance,” he says. “But we shall be moving ahead in new directions too, and it’s a source of great satisfaction for me to take on this new task in such a firmly established company.”





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About Edgetech I.G.



Edgetech I.G. Inc. is a global leader in the fenestration industry producing Super Spacer® – the world’s only TrueWARM®, all-foam edge seal product line that provides maximum condensation resistance, durability and energy performance. Through Edgetech’s value promise – We’re there for you at every turn! 360®—, the company goes beyond the manufacture of Super Spacer to offer a comprehensive portfolio of value-added products and services for the window, door and glass industries. With manufacturing facilities in the United States and the United Kingdom plus a distribution division in Germany, Edgetech’s proven technology is improving the performance and energy efficiency of insulating glass systems worldwide. Edgetech is a fully-owned subsidiary of Lauren International, Inc., an Ohio-based extruder and molder of polymer based seals, gaskets and rubber components. Visit www.superspacer.com to learn more about the company’s products, services and global initiatives. Edgetech - We’re there for you at every turn! 360®.



In the US, contact Edgetech I.G. at 800-233-4383, fax 740-439-0121; in the UK at + 44 (0) 8700 566844, fax +44 (0) 2476 639727, URL: www.superspacer.co.uk; and in Germany at +49 2131 606844, fax +49 2131 606843.







For publication:



Peter J. Hinsen

Sales + Marketing Director

Edgetech Europe GmbH

Erftstraße 22 – 24, D-41460 Neuss

Telefon: 0 21 31 / 60 68 44

Telefax: 0 21 31 / 60 68 43

E-Mail: p.hinsen@edgetech-europe.com

Internet: www.superspacer.com





Press contact



Sigi Riedelbauch

Agentur public touch GmbH

Marktplatz 17 – D-91207 Lauf

Telefon: 0 91 23 / 97 47 13

Telefax: 0 91 23 / 97 47 17

E-Mail: riedbauch@publictouch.de