Next-Generation Smart Windows: Materials and Markets: 2011

Windows that automatically adjust to strong sunlight by tinting to provide a more comfortable interior to buildings have failed to take off supposedly because of inferior technology.  And self-cleaning windows are also decade-old product offerings that have never generated large revenues because of reportedly high price points



However, NanoMarkets believes that despite such beginnings, smart windows have a strong future ahead of them.  On the demand side, the primary driver will be the price of energy that will make energy optimization of all building materials increasingly saleable products.  From the perspective of next-generation smart windows an important marker of this trend is the emerging "green buildings" movement.  However, in addition to these demand side factors, NanoMarkets also expects the technology that underpins smart windows to improve and to expand in functionality.



We also expect next-generation smart windows to add to the architectural and aesthetic appeal in buildings.  And improved smart window technology means larger addressable markets for "conventional" self-cleaning and self-tinting windows; products with price points and capabilities to sell in larger addressable markets well beyond the niches they now serve.



But we also think that entirely new kinds of smart windows products will begin to make their appearance in the next few years; products that combine more traditional smart window functions with other newer technologies.  For example, there is much talk about smart windows that don't just block the sun, but serve as solar panels.  Or products that combine smart windows with OLED (or EL) lighting, so windows can serve as transparent panels during the day and lighting at night.  In addition, we consider that next-generation smart window technology will offer practical and sleek ways to add value to residential and commercial buildings.   They are also expected to find their way into the transportation market – into mirrors and sunroofs in automobiles and to aircraft windows as well – markets where at the present time smart windows have the smallest toe hold.



Such trends, NanoMarkets believes, will create a number of important opportunities at various levels of the value chain.  These opportunities include, of course, new types of products that can be sold by firms in the window business; whether manufacturers or retailers or the companies that lie in between.  But they also mean new opportunities for materials firms of all kinds who will need to supply new kinds of materials to support next-generation smart windows.  This, we believe could generate substantial revenues; windows use considerable amounts of materials.



This new report explains where these opportunities are to be found and how they are best exploited.  It builds on NanoMarkets long experience with materials used for smart building products such as lighting and building-integrated solar panels.  In addition to the analysis of the market opportunities, this report also includes an eight-year forecast of the market for smart windows, by application area and by the type of "smart" functionality of the windows.  This report is essential reading for firms that produce or develop smart coatings of all types and for window suppliers seeking to add value to—and make more money from—their products by giving them new functionalities.



Table of Contents



Executive Summary

• E.1 Why Smart Windows Will Become Big Business




• E.2 Opportunities for Materials and Specialty Chemical Firms




• E.3 Opportunities for Architectural Windows Firms




• E.4 Opportunities in Automotive and Other Markets




• E.5 Summary of Eight-Year Forecasts of Smart Window Markets
  
  

Chapter One: Introduction

• 1.1 Background to this Report




• 1.1.1 Architectural Smart Windows




• 1.1.2 Self-Tinting Windows




• 1.1.3 Self-Cleaning Windows




• 1.1.4 Smart Windows and Construction Markets




• 1.2 Objectives and Scope of this Report




• 1.3 Methodology of this Report




• 1.4 Plan of this Report
  
  

Chapter Two: Smart Windows: Types, Technologies, and Futures

• 2.1 Self-Tinting Windows




• 2.1.1 Technologies for Self-Tinting Windows:  Thermochromic, Electrochromic and PDLC




• 2.1.2 Why has Self-Tinting Never Taken Off in the Marketplace?




• 2.1.3 Impact of Improvements in Electrochromic and Thermochromic Technology




• 2.1.4 Likely Future Product Trends in Self-Tinting Windows




• 2.2 Self-Cleaning Windows




• 2.2.1 Self-Cleaning Window Technologies:  Hydrophobic, Hydrophilic and Catalytic




• 2.2.2 The Need for Improved Economics in Self-Cleaning Windows




• 2.2.3 Interior Applications for Self-Cleaning Windows




• 2.3 New Types of Smart Windows




• 2.3.1 Self-Repairing Windows




• 2.3.2 PV + Smart Windows: The Ultimate "Green" Window?




• 2.3.3 OLEDs + Smart Windows: Windows That are Also Lights




• 2.4 Key Points Made in this Chapter
  
  

Chapter Three: Market Opportunities for Smart Windows

• 3.1 Introduction: Current Market Conditions and Their Impact on Smart Windows




• 3.1.1 Impact of the Worldwide Construction Slump:  Good News from Japan, Germany, the U.S. and China?




• 3.1.2 Impact of the "Green Building" Movement




• 3.2 Interior and Exterior Smart Windows




• 3.2.1 Market Demands on Smart Windows




• 3.2.2  Requirements for Smart Windows Materials




• 3.3 Residential and Commercial Smart Windows




• 3.3.1 Market Demands on Smart Windows




• 3.3.2 Smart Windows and Aesthetics




• 3.3.3 Retrofits and New Builds




• 3.3.4 Impact of Residential/Commercial Trends on Smart Windows Materials




• 3.4 Smart Windows in Automobiles and Other Forms of Transportation




• 3.4.1 Opportunities for Electrochromic Technology




• 3.4.2 Opportunities for Self-Cleaning Glass




• 3.4.3 Demands on Smart Windows from the Automotive/Transportation Sector




• 3.4.4 Smart Windows Materials for Cars, Boats and Planes




• 3.5 Other Potential Markets for Smart Windows




• 3.5.1 Self-Cleaning Windows




• 3.5.2 Electrochromic Windows




• 3.6 Key Points Made in this Chapter
  
  

Chapter Four: Eight-Year Forecasts of Smart Windows Markets

• 4.1 Forecasting Methodology




• 4.1.1 Data Sources




• 4.1.2 Alternative Scenarios




• 4.1.3 Differences from Earlier NanoMarkets Forecasts




• 4.2 Forecasts of Smart Windows by Application Area




• 4.2.1 Exterior Architectural Smart Windows




• 4.2.2 Interior Smart Windows




• 4.2.3 Automotive Smart Windows




• 4.2.4 Smart Windows in Other Transportation




• 4.2.5 Other Applications of Smart Windows




• 4.3 Forecasts of Smart Windows by Smart Functionality




• 4.3.1 Forecasts of Self-Cleaning Windows




• 4.3.2 Forecasts of Electrochromic Smart Windows




• 4.3.3 Forecasts of Thermochromic Smart Windows




• 4.4 Summary of Forecasts
  
  

Acronyms and Abbreviations Used In this Report



About the Author



List of Tables and Figures

• Exhibit E-1: Summary of Smart Windows Forecasts




• Exhibit 4-1: Forecasts of Exterior Architectural Smart Windows




• Exhibit 4-2: Forecasts of Interior Smart Windows




• Exhibit 4-3: Forecasts of Automotive Smart Windows




• Exhibit 4-4: Forecasts of Smart Windows in Other Transportation.




• Exhibit 4-5: Forecasts of Other Applications of Smart Windows




• Exhibit 4-6: Forecasts of Self-Cleaning Windows




• Exhibit 4-7: Forecasts of Electrochromic Smart Windows




• Exhibit 4-8: Forecasts of Thermochromic Smart Windows




• Exhibit 4-9: Summary of Forecasts of Smart Windows

Next-Generation Smart Windows: Materials and Markets: 2011



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