Kopp Expert Perspective Series: Profits and Product Differentiation with Supply Chain Collaborators - Building a Win-Win Relationship

Date: 18 July 2013
Source: Kopp Glass, Inc.

Date: 18 July 2013

How do some companies stay ahead of their competitors and create product differentiation? They engage in win-win relationships.

In this Expert Perspective article Kopp looks at driving market share and profitability through innovative collaborations.  



Product differentiation is one of the most important keys to profitability and a sustainable competitive advantage, but is difficult to achieve because of accelerating technological change.  Instead, many decide to compete on price which is a race to bottom ending in huge profitability loss.



One of the most important (but often overlooked) ways to innovate and stay ahead of technological product obsolescence is to cultivate win-win relationships with your supply chain through involving them in the earliest stages of your innovation process.



A strong supply chain relationship can help spur innovation and create a competitive advantage. Kopp Glass has been helping technical glass customers in this way for almost nine decades.



Kopp’s Expert Perspective article focuses on the rewards of developing long term win-win innovation collaborations, vetting your supply chain and selecting those who are willing and able to help you innovate.



Click here to read the article: http://koppglass.com/about/expert-perspective-product-differentiation.php



About Kopp Glass, Inc.



For over 85 years, Kopp Glass has been a trusted advisor to OEM customers worldwide. Kopp’s technical expertise and close collaboration with leading manufacturers has enabled them to develop cutting edge glass molding and engineering techniques that are responsive to the needs of industry.
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