Date: 18 December 2006
Its advertising campaign is based on a new industrial approach whereby processors, Glaverbel's key partners, will now be able to carry out toughening and cutting operations and, in turn, offer customers greater flexibility.
Looking ahead to serve customers better
The construction sector is in constant flux: environmental standards are becoming increasingly stringent, architects' specifications are growing more complex and the deadlines set by project owners are becoming ever tighter. These developments not only demand extremely high-performance glass products but also greater flexibility on the part of glass processors. It was against this backdrop that Glaverbel decided to look to the future and offer suitable glass solutions able to meet all of these needs.
A new business model
Glaverbel's latest technological innovations have created high-performance, remarkably attractive coatings that can now be toughened, bent, silk-screen printed and cut directly by processors to provide customers with the exact sizes they require. Decentralising operations that were previously carried out by the glass manufacturer will allow processors to manage their inventories more easily and respond quickly to requests to replace broken glass. Processors can offer greater flexibility and efficiency for optimum return.
Reorganising the production chain in this way also offers other players in the sector considerable benefits: architects are freed of technical restraints, façade designers have greater control over site management and Glaverbel can refocus on its core business of supplying high-performance glass.
Glaverbel's new toughenable coatings
In the past, the range of processed products that Glaverbel offered included pyrolytic hard-coated glasses (Stopsol and Sunergy ranges including the recently-launched Sunergy Dark Blue*). The range has now expanded to include new magnetron-sputtered glasses.
Following the recent launch of our successful Top NT and Energy NT products, Glaverbel has released four more toughenable soft-coated (magnetron) glasses:
* Stopray Lime 61T (green), Stopray Titanium 37T (grey) and Stopray Indigo 48T (blue):
These three new toughenable colours extend the Stopray range (mainly targeting the tertiary sector). They offer undeniable thermal and solar performance properties for all types of climates. Since coloured glasses need to be toughened to prevent thermal shocks, the main benefit of these new products is that they can be toughened: processors no longer have to wait for Glaverbel to toughen this type of coating but can now toughen the glass themselves.
* Stopray Vision 50T (neutral):
The first toughenable Stopray clear float glass - the only one of its kind in the world - has a very neutral appearance, maximum selectivity and a solar factor of almost 30%.
All of these glasses can be combined with Blackpearl and used in spandrel sections on buildings. Blackpearl, on the market since 2005, achieves perfect harmony between the 'spandrel' and 'vision' sections. Like the new Stopray glasses, it also has the advantage that it can be toughened by processors.
Customers - the driving force behind the Coating Evolution
The Coating Evolution also includes a range of customer services: advice, technical and logistical support, calculation tools on the MyGlaverbel website and an international network of consultants for architects.
Glaverbel consolidates its leading position on the coated glass market
These innovations consolidate Glaverbel's position as a leader in coated glasses, offering the widest range of pyrolytic and magnetron products on the market.
Testimonials from architects and processing specialists confirm Glaverbel's position as a market leader. Find out more at www.coatingevolution.com
* Sunergy Dark Blue: dark blue pyrolytic coated glass has recently been added to the Sunergy range (clear, green and azure). Sunergy Dark Blue features high-performance solar control properties (solar factor of up to 26%) and a very low light reflection factor (6%).
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