Brazilian glass in Arab homes

The multinational company also supplies the Arab market with flat and coloured glass, used in civil construction.

The Middle East is the main market for export of household appliances made in Brazil by French group Saint-Gobain. The countries in the region represent over 40% of the foreign sales of baking trays, bowls, dishes, glasses, teacups and plates made by Saint-Gobain Vidros, formerly Companhia Vidreira Santa Marina. The group also supplies the Arab market with flat and coloured glass, used in civil construction, through company Cebrace Cristal Plano.

Last year the company sold around 3,000 tonnes of glass to the United Arab Emirates, Saudi Arabia, Jordan, Syria and Lebanon. "This is a good performance when taking into consideration the current exchange rates and the large offer of Chinese glass at very aggressive prices," explained Marcello de Andrade, export analyst of the company flat glass division.

"The demand on the Arab market is mainly for products that have more seasonal availability, every 3 or 4 months. Even so, the annual performance has been constant and rising every year," pointed out Andrade.

According to Alexandro Santin, export analyst at the household product division, the glass products for household use made by the company are only made in Brazil and are exported to over 70 countries. "We have been exporting to Arab countries for 20 years, and the main importers are Saudi Arabia and Egypt. However, we also have sales to the United Arab Emirates, Kuwait, Bahrain, Oman, Yemen, Lebanon, Syria and Jordan," stated Santin.

According to him, most of the sales are made through a local distributor. "Last year we had a representative, but now we only work with direct distributors, agents and clients," explained the analyst.

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