Date: 31 October 2003
Visteon and Ford engineers worked together to redesign this signature truck so it rides, sounds and handles as its drivers think it should. Visteon's contributions can be seen, felt and heard from the instrument panel to the steering and climate systems, and from the audiophile sound system to the solid chassis that defines the truck's character. The technical and marketing collaboration involved the entire supply chain. Visteon worked with the automaker and managed more than 100 suppliers in the process of designing and engineering various features and functions of this truck.
"We are pleased to have played a key role in the development of the all-new Ford F-150," says Peter J. Pestillo, Visteon's chairman and CEO. "Improving truck noise, vibration and harshness and durability are a key part of our heritage. We believe in working closely with our customers, applying our expertise and remaining focused to help make them successful."
The launch started with market research to better understand what truck owners wanted in their vehicle. Research showed consumers wanted the traditional workhorse capability that would express the owner's individuality. More specifically, consumers wanted space, comfort, features and versatility. To Visteon, this meant high-quality audio, durability, engine control systems and comfort features from the temperature to the ride, style and craftsmanship.
The Visteon team's system expertise was applied to lead the development of the steering and the climate systems, and Visteon worked to support Ford engineers as the F-150 moved through development in just 36 months. This rapid development was the result of collaboration and state-of-the-art engineering, testing and design tools.
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