Date: 12 October 2010
Liz Johnson Partner at 1st Call Vista explains why: "1st Call Vista is a family run business that was established 21 years ago. While the market has changed significantly in that time our philosophy has stayed the same - differentiate our products to stay ahead of the rest of the market, and sell products that will benefit customers. We switched to Super Spacer double glazed units from Premier DGU when we were looking to offer the best 'A' rated window in the area. Although it was before the revisions to Building Regulations were confirmed, we could see energy rated products were the direction the market was moving and that's what consumers wanted. We now offer a 'C' rating as well as an 'A'+6 rating and even though the 'C' rated window is slightly cheaper, a high percentage of our sales are for the 'A' rated option. Consumers and builders alike are biting our arm off for the more energy efficient option. We do some radio advertising on our Super Spacer offering as well as some occasional local magazine advertising, but most of our business comes from recommendations. Consumers are now actively calling us for our energy rated solution.
"We operate in an extremely competitive area of the country where we often find ourselves competing for work against several one man bands offering cheaper alternatives. We win the business because of the quality of our products and the level of our service. We joined Edgetech's Fabricator Dealership in May because it reinforces our offering and gives even more confidence to homeowners. We also appreciated the training Edgetech supplied to our sales team as part of the Dealership programme. Some of our sales team were concerned about selling our new 'A' rated product offering, not least because of the price uplift compared with our other products. But after the training they received from Edgetech they were fired up and are already selling more windows as a result."
Mel Jones, Edgetech's Business Development Adviser working closely with 1st Call Vista, adds: "Edgetech is helping customers grow their sales with high performance products backed up with real sales and marketing support. 1st Call Vista has taken advantage of all of the support we offer and as a result is seeing sales soar, despite the fact the general market is still struggling to grow. It's great to see companies like 1st Call Vista that have the foresight to lead the rest of the market, reaping the rewards."
1st Call Vista was the first company in its area to register with FENSA and is now the first company in the area to offer an 'A'+6 Window Energy Ratings. It can also offer consumers a range of colour options on their windows and doors, from its in-house colour bonding facility, that will still give them the 'A'+6 rating.
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