Degussa to launch new corporate campaign

Date: 12 February 2002
Source: Degussa

Date: 12 February 2002

Degussa AG, has commissioned Aimaq, Rapp, Stolle, a Berlin advertising agency, to develop and implement a corporate branding campaign for print media.The decision was taken after holding an agency contest, in which excellent, innovative concepts were submitted in every case.

The campaign is to be launched in nationwide German daily newspapers and magazines in the first quarter of the year, and will primarily address decision-makers in business and financial circles.

The goal of the campaign is to provide the newly-formed specialty chemicals group with a distinct identity in the eyes of the opinion-forming public.

Following the successful restructuring and reorganization of the new Degussa, which emerged last year as the result of a merger, the corporate image campaign is an integral part of a communication drive designed to not only enhance the profile of the Dusseldorf-based group but also demonstrate the new business fields of the traditional brand and the international alignment of its operations.

Degussa is a newly-formed, multinational corporation and the leader in specialty chemistry. Its activities are led by the vision that everybody benefits from a Degussa product - every day and everywhere. With a workforce of some 63,000 employees, the company generated sales of EUR16.9 billion and earnings before interest, tax and amortization (EBITA) of EUR1.2 billion in fiscal 2000. Degussa's strength lies in highly-effective system solutions tailored to the requirements of customers in over 100 countries throughout the world.

600450 Degussa to launch new corporate campaign glassonweb.com

See more news about:

Others also read

William A. Wulfsohn, vice president and general manager of Nylon System for Honeywell International, has been named vice president of European coatings for PPG Industries (NYSE:PPG) and managing director of PPG Europe. "Bill will play a vital role in helping our European coatings businesses achieve their full potential," said Michael A.
Apogee Enterprises Inc. reported level sales but an increase in earnings for the third quarter of its fiscal 2003. Bloomington-based Apogee, which makes glass products and services, said the earnings increase was mainly the result of improvements in its architectural glass business.
Bystronic is to take over Armatec Vierhaus GmbH with effect from 1 January 2003. For Bystronic, a global supplier of system solutions for the manufacture of architectural and automotive glass, the takeover of Armatec, which specialises in laminated safety glass and handling systems, ideally complements the Bystronic portfolio.
The butterflies at Melbourne Zoo have gone upmarket with a new accommodation wing featuring Pilkington glass.
Owens-Brockway Glass Container Inc., an indirect wholly-owned subsidiary of Owens-Illinois, Inc., (NYSE: OI) announced today that is has closed on the sale of $175 million principal amount of its 8-3/4% Senior Secured Notes due November 15, 2012.
UCB reached an agreement with Solutia to acquire Solutia's Resins, Additives & Adhesives activity for $500 million, plus a $10 million exclusivity fee.

Add new comment